The use of leaderboards for sales performance tracking has its roots in traditional [sales contests](/gamification/business/sales/contests/how-a-gamification-sales-contest-done-right-can-skyrocket-your-results) and incentives. In the past, sales managers would manually keep track of sales numbers and rank their reps based on their performance.

![physical_sales_leaderboard](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/physical_sales_leaderboard.webp)

_Old school car salesmen leaderboard_

With the rise of technology, sales leaderboards have evolved into digital tools that can track and display sales performance in real-time. These software systems automate the process of tracking key metrics and enable managers to view and analyze sales performance data at a glance. The popularity of sales leaderboards has grown rapidly in recent years with the proliferation of cloud-based software and mobile devices. Today, sales leaderboards are widely used by organizations of all sizes to increase sales productivity and motivation.

![sales_leaderboard_software_app_dashboard](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/sales_leaderboard_software_app_dashboard.webp)

_Modern sales leaderboard software apps_

## What Is Sales Leaderboard Software?

Whether you call it sales leaderboard software, a sales leaderboard app, or a sales leaderboard dashboard, it is a tool used by organizations to track and monitor the performance of sales teams. Inspired from sports and other games, sales managers use it to try and create a competitive environment by ranking sales reps based on metrics such as revenue generated, deals closed, and touchpoints made. In software form, they are often presented to managers and reps within a web application, a mobile app, and various sales dashboards. At a high level, sales leaderboards enable reps to see how they are performing in comparison to their peers. 

![basic_sales_leaderboard](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/basic_sales_leaderboard.webp)

This leads us to the core idea of a leaderboard, which is to leverage [social comparison](https://www.verywellmind.com/what-is-the-social-comparison-process-2795872) mechanics from behavioral psychology to boost output. Social comparison theory suggests that we value our personal + social worth by assessing how we compare to others. Specifically, sales leaderboards typically use upward social comparison. This takes place when reps compare themselves with those who they believe are better than them. These upward comparisons often focus on the desire to improve their current status or level of ability. They may compare themselves to someone better off and look for ways that they can achieve similar results.

Thus, sales leaderboards serve as a platform for measuring success, fostering healthy competition, and driving continuous improvement within a sales organization, identifying top performers and areas for improvement within the team.

## Traditional Sales Leaderboard Software & Dashboards

Most sales leaderboards tacked onto business software & dashboards are a basic list of reps usually ranked by total sales. However, this crude approach predictably ends up only motivating the top few because each week/month/quarter, the same subset of reps often end up at the top of the rankings. For the rest of the team, it's not very motivating to constantly end up in the middle or bottom of the leaderboard feeling like you have no chance of winning or being recognized for your performance. Reps end up feeling that their hard work goes unnoticed as the focus is solely on the top performers on the leaderboard. This symptom of basic sales leaderboards is the main contributing factor to what's known as leaderboard burnout.

Leaderboard burnout is a phenomenon where the continuous use of sales leaderboards to track and monitor performance can lead to negative consequences such as decreased motivation, morale, and job satisfaction among sales reps. In addition to the behavior described above, leaderboard burnout is accelerated when reps feel that their performance is being constantly monitored and that they are under intense pressure to perform, leading to increased stress. Additionally, leaderboard burnout can quicken when reps feel that the metrics used to rank them are not a fair representation of their efforts or that the stakes are too high. 

At a basic level, to avoid leaderboard burnout, it is important for organizations to use sales leaderboards with care and ensure that the metrics used for ranking reps are fair and relevant. Managers should also regularly communicate with reps to understand their needs and concerns, and take steps to address any issues that may be contributing to burnout. However, there are a number of advanced tactics that you can deploy to more effectively defeat leaderboard burnout. More on that in a minute.

## Modern Apps Applied To Sales Leaderboards

Modern software and apps have greatly enhanced the functionality and capabilities of sales leaderboards, making them more effective and user-friendly. Some of the ways modern software has improved sales leaderboards include:

1.  Real-time tracking and updates: With modern software, sales leaderboards can provide real-time updates on performance, enabling reps to instantly see how they are doing in comparison to their peers.
    
2.  Customizable metrics: Modern leaderboard apps allow sales organizations to track a wide range of metrics, including revenue generated, deals closed, touchpoints logged, events planned, tasks completed, etc and even to fully customize the metrics used for ranking.
    
3.  Data analysis and reporting: Today's sales leaderboards provide managers with detailed data analysis and reporting capabilities, enabling them to better understand sales performance trends and identify areas for improvement.
    
4.  Mobile compatibility: With the rise of mobile devices, many leaderboards are now designed to be compatible with mobile devices, allowing reps to access performance data and updates from anywhere, at any time.  
      
    
5.  Integration with other tools: Many sales leaderboards now integrate with other sales tools and business applications, such as customer relationship management (CRM) systems, sales enablement platforms, and other KPI sources, making it easier for orgs to access and update performance data.
    

![sales_software_integrations](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/sales_software_integrations.webp)

Overall, modern software and apps have significantly enhanced the functionality and capabilities of sales leaderboards, making them more effective tools for driving sales performance and motivation. But the vast majority do not address the fundamental issues of leaderboard burnout previously discussed, because at their core they are still just a basic leaderboard. 

## How The Best Sales Leaderboards Level Up

The best leaderboards introduce mechanics to create competition not only at the top, but also at other levels of the rankings. Let's put sales orgs aside for a moment and look to professional sports for a couple concrete examples. A simple example occurs at most [PGA golf tournaments](https://www.pgatour.com/tournaments/schedule.html).

![pga_golf_leaderboard](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/pga_golf_leaderboard.webp)

A standard stroke play tournament is played in four days from Thursday to Sunday and after 2 days (36 holes), ["the cut"](https://www.pga.com/archive/events/pgachampionship/pga-championship-cut-rule-explained-who-makes-weekend) occurs where the top portion of players make the cut and advance to play Saturday and Sunday. This additional level of competition to the golf tournament leaderboard provides motivation and incentive for players in the middle of the pack to try and make the cut, earn more money, and stay alive for winning the title. For viewers it also provides a little extra excitement at the midpoint of the tournament.

The [English Premier League](https://www.premierleague.com/tables) and other European football (i.e. soccer) leagues take it to another level...well 10+ more levels. The UK uses a ["football pyramid"](https://en.wikipedia.org/wiki/English_football_league_system) of league levels where the Premier League sits alone at the top.

![english_football_pyramid_of_leagues_2](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/english_football_pyramid_of_leagues_2.webp)

Then after each season, the top and bottom few teams in each league's rankings are promoted up a league or relegated down a league. With this system, even the smallest clubs in the country can theoretically rise to the very top league (and sometimes do in epic fashion). This system provides a number of advantages for both the competing teams as well as the fans:

1.  Increased competition: The threat of relegation adds pressure for teams near the bottom of the table to perform, leading to more intense and competitive matches.
    
2.  New teams: The promotion of teams from the lower leagues introduces new competition to the Premier League and can create new rivalries.
    
3.  Relegation battles: Teams fighting to avoid relegation provide additional drama, adding to the excitement of the end of the season.
    
4.  Financial rewards: The financial benefits of playing in the Premier League, such as increased revenue and sponsorship opportunities, drive teams to fight hard for promotion and avoid relegation.
    

Overall, the promotion and relegation system adds to the excitement of UK and European football by creating a dynamic and constantly evolving league with new challenges and storylines for fans to follow. Contrast this system to the big four American sports (NFL, NBA, MLB, and NHL) where the middle and bottom teams have nothing to play for near the end of the season, no one watches their games, and those teams even experience reverse motivation to try to finish last to get the top draft pick for next season. Swing and a miss.

Now let's bring it back to sales leaderboards. The above mentioned tactics as well as others enabled by software have recently began showing up in advanced sales leaderboards. For example, if you have enough reps, splitting up your sales leaderboard into say 3 levels and implementing a promotion + relegation system is a great way to help defeat leaderboard burnout and increase engagement.

![sales_leaderboard_app_with_promotion_and_relegation_3](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/sales_leaderboard_app_with_promotion_and_relegation_3.webp)

It gives reps at the top and bottom of each leaderboard something to play for, which positively affects the reps who would have been in the middle of your basic combined/mega leaderboard. Furthermore, it allows for a more storied journey for your new reps to rise through the levels and ranks as they improve. 

Other major improvements to traditional leaderboards continue to build upon this trend of expanding the number of entry points for competition. In other words, add more ways for your reps to compete. Competing against yourself is another one. For example, within the leaderboard there can be a spot for your "shadow" from last week to see if you can outperform your past self and improve this week. Your shadow self from last week can even appear to earn dollars/deals/touchpoints/etc at the same pace this week as they did last week, so you are not simply striving to hit a fixed total, rather you can see at any time if you are ahead or behind your shadow as the week progresses. It turns out that this is a great approach to improve reps near the bottom of the leaderboard because it feels much more attainable to build on your past performance one step at a time compared to feeling like you need to make a large jump to get to the top of the board.

![advanced_sales_leaderboard_with_goals_and_shadows](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/advanced_sales_leaderboard_with_goals_and_shadows.webp)

There are a number of other strategies that the best sales leaderboards use, such as competing against quotas & goals right on the leaderboard and ranking reps based on a custom set of weighted metrics to better capture total performance. But now let's look beyond leaderboards at even better ways to make it more rewarding for your team to improve & perform well.

## Beyond Leaderboards

It turns out that leaderboards aren't the only way (or even the best way) to use competition to boost sales performance. Again taking inspiration from golf, in addition to the standard stroke play tournament that uses a running leaderboard, there are a number of other types of golf competitions:

1.  Stroke Play: This is the most basic format of golf competition, where the player with the lowest score over a specified number of holes or rounds wins.
    
2.  Match Play: In this format, two players or teams compete against each other hole by hole, with the player or team that wins the most holes declared the winner.
    
3.  Best Ball: A type of competition where a team of two or more golfers play their own ball and take the best score on each hole.
    
4.  Scramble: A type of competition where a team of golfers play a single ball and take the best shot from each player on each hole.
    
5.  Alternate Shot: A type of competition where two players take turns hitting shots and playing the same ball.
    
6.  Bogey Competition: A type of competition where the goal is to score as close to one over par on each hole as possible.
    
7.  Stableford: A type of competition where points are awarded based on a player's score on each hole, with higher scores awarded for better performances.
    
8.  Pro-Am: A type of competition where professional golfers play alongside amateur golfers.
    

Each of these formats offers a unique challenge and requires different strategies and skills, making golf a diverse and exciting sport for competitors and fans alike. Now imagine a version of each of these applied to sales organizations. For example, in addition to leaderboards, you could have a round-robin season of head-to-head matchups between your reps and the best win-loss-tie record at the end of the quarter wins an incentive or other reward. Weekly matchups have many advantages over leaderboards such as increased variability each week, more incentive to engage with your opponent, and more chance for wins.

![sales_leaderboard_matchups](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/sales_leaderboard_matchups.webp)

Another opportunity to go beyond leaderboards is through multiple levels of incentives and rewards. There are far more opportunities to reward performance than a winner of a leaderboard. For example, rewarding the most improved rep, breaking a company record, going on a hot streak, top performer for each KPI, mystery/surprise rewards, first sale, first big sale, biggest comeback, etc. And then on top of that is the design and variety of incentives and rewards you give out. Of course there are the obvious things like bonuses and promotions, but there are many more variations that tap into recent knowledge about employee [drive](https://www.danpink.com/books/drive/) and motivation. It turns out the strongest motivation lies within 3 categories: mastery, autonomy, and purpose. So for example, for employees with strong leadership and autonomy drive, perhaps winning the opportunity to lead a new company initiative. Or for an employee with a desire to learn, perhaps acceptance into an internal mentoring program from the CEO. Or for an employee who has strong family purpose with kids that love Disney, perhaps an exclusive VIP trip to Disneyland. Or if they value a particular charity or cause, donate company resources to the cause. Think ["The Walter Payton Award."](https://en.wikipedia.org/wiki/Walter_Payton_NFL_Man_of_the_Year_Award) You get the idea (check out [this post](/gamification/business/sales/ideas/5-creative-sales-gamification-ideas) for more ideas). Obviously, it's important to evaluate in your case which rewards should be baked into company culture and which should be offered as performance incentives. 

![experiential-employee-recognition-bg](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/experiential-employee-recognition-bg.webp)

Finally, don't underestimate the power of notoriety. Yes, basic leaderboards award a degree of notoriety within the organization for the rep at the top. But the best performance systems pour gas on this fire. Some sales performance software is pioneering more opportunities for notoriety not only within your company, but also your industry or even the sales profession as a whole. For your company, you could create a company SportsCenter-like report motivating reps to make the highlights. Or just keep it simple and celebrate goal completion. More on notoriety in a future post.

![notoriety_for_sales_motivation](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/notoriety_for_sales_motivation.webp)

From leveling up to higher sales leaderboards/leagues/tiers, tailoring achievement challenges, finally beating a matchup rival, or busting out an 8 week streak of self improvement, there are a wide range of modern strategies you can deploy to level up from basic leaderboards. With multiple levels of competition & challenge, create a "game mode" for everyone. Whether you start small or aim straight for the top, hopefully the strategies and techniques we've discussed above help you boost [employee engagement](/gamification/business/sales/software/gamification-apps-for-sales-employee-engagement) and productivity while hammering leaderboard burnout for good. 

* * *

[Outfield](https://www.outfieldapp.com) is pioneering performance-based CRM with the industry's leading [sales gamification software](https://www.outfieldapp.com/sales_gamification_software_and_app). Learn how our modern approach boosts output up to 3x.

Most sales leaderboard software, apps, & dashboards are a basic ranking list that only motivate the top few. Here's how to level up your leaderboards.

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Sales Leaderboard Software: Boosting Productivity & Defeating Burnout

Incorporating game elements into non-game settings, also known as gamification, has become increasingly popular as software and apps have become more prevalent. A growing number of businesses are now utilizing gamification strategies to enhance their sales and employee engagement with favorable results. Studies have revealed that gamification apps can effectively incentivize sales staff, boost their performance, and increase their job satisfaction. This article delves into the advantages of gamification apps and their potential to improve sales employee engagement.

## What Is Sales Employee Engagement?

Sales employee engagement is the measure of dedication, enthusiasm, and drive demonstrated by sales staff towards their work and the company. Engaged sales employees exhibit a high level of passion and devotion towards their responsibilities, and they feel accountable for their duties. They are willing to surpass expectations and perform to the best of their ability to help the organization achieve its objectives. Such employees remain devoted to their goals, and they invest the necessary time and effort to excel in their roles.

## Employee Engagement vs. Employee Experience

The concepts of employee engagement and employee experience are interrelated but dissimilar, and they carry significant importance in contemporary workplaces. Employee engagement concentrates mainly on the emotional and intellectual bond that employees share with their job and organization. On the contrary, employee experience centers on the overall journey of an employee within the company, ranging from hiring to retirement. Job satisfaction, meaningful work, recognition, and career advancement are factors that foster employee engagement. In contrast, company culture, physical work environment, technology, work-life balance, and benefits shape employee experience. These distinctions must be taken into account while devising gamification plans for your sales team. You must ensure that your targeted employee engagement tactics for the sales department do not clash with broader employee experience gamification approaches (if any) used by your organization.

## How Do You Gamify Employee Engagement?

Gamifying employee engagement can be an effective way to motivate and engage employees in various aspects of their work. Here are some steps that you can take to gamify employee engagement:

1.  Set clear goals and metrics: Start by defining the specific goals and metrics that you want to gamify. These can be related to sales, customer service, employee performance, or any other relevant area of your business.
    
2.  Identify game mechanics: Look for game mechanics that can be applied to your goals and metrics. For example, you could use a points-based system, badges, [leaderboards](/gamification/business/sales/software/sales-leaderboard-software), challenges, or quests to encourage employees to engage with their work.
    
3.  Create an engaging user interface: Develop an interface that is visually appealing and easy to use. Make sure that the gamified system is accessible and user-friendly for all employees.
    
4.  Offer rewards and recognition: Offer rewards and recognition for employees who achieve specific goals or reach certain milestones. These can be in the form of prizes, bonuses, and promotions; but ideally they are tailored to the unique motivational drivers of your employees. More ideas in [this post](/gamification/business/sales/ideas/5-creative-sales-gamification-ideas).
    
5.  Provide feedback: Provide regular feedback to employees about their performance, progress, and status within the game. This will help them to understand how they are doing and what they need to do to improve.
    
6.  Encourage social interaction: Create a social aspect to the game by allowing employees to share their achievements, challenge each other, and offer support and feedback.
    
7.  Measure and evaluate: Measure the effectiveness of the gamified system by tracking the progress of employees and evaluating the impact on performance, engagement, and motivation. Use the data to make improvements and refine the gamification strategy.
    

## Gamification Apps For Employee Engagement

There are many types of gamification apps that can be used to improve employee engagement. Here are some examples:

1.  Sales gamification: Sales gamification apps use game mechanics such as performance points, matchups, achievements, [leaderboards](/gamification/business/sales/software/sales-leaderboard-software), and challenges to motivate sales teams to achieve their targets, improve their performance, and earn rewards.
    
2.  Learning gamification: Learning gamification apps use game mechanics such as quizzes, quests, and challenges to make learning more engaging and fun. Employees can earn badges or points for completing modules, and progress can be tracked through leaderboards.
    
3.  Wellness gamification: Wellness gamification apps encourage employees to engage in healthy behaviors, such as exercising, eating well, and getting enough sleep. These apps can use challenges, rewards, and social interaction to motivate employees to take care of their health.
    
4.  Onboarding gamification: Onboarding gamification apps use game mechanics to make the onboarding process more engaging and effective. New employees can complete challenges, earn points, and compete with their colleagues to learn about the organization and its culture.
    
5.  Collaboration gamification: Collaboration gamification apps encourage teamwork. These apps can be used to build camaraderie and improve communication and productivity.
    
6.  Recognition gamification: Recognition gamification apps use game mechanics to encourage peer recognition and feedback. Employees can earn badges or points for recognizing their colleagues, and recognition can be tracked through leaderboards or other visual displays.
    

These are just a few examples of the many types of gamification apps that can be used to improve employee engagement. The key is to identify the specific needs and goals of your organization and choose an app or platform that is tailored to those needs.

* * *

[Outfield](https://www.outfieldapp.com) is pioneering performance-based CRM with the industry's leading [sales gamification software](https://www.outfieldapp.com/sales_gamification_software_and_app). Learn how our modern approach boosts output up to 3x.

Many types of gamification apps can boost employee engagement. We dive into a number of examples & provide context against the broader employee experience

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How Gamification Apps Improve Sales Employee Engagement

Sales gamification is the use of game elements and mechanics in a sales environment to motivate and engage salespeople, boost productivity, and drive revenue growth. It involves setting up [contests](/gamification/business/sales/contests/how-a-gamification-sales-contest-done-right-can-skyrocket-your-results), challenges, [leaderboards](/gamification/business/sales/software/sales-leaderboard-software), and other interactive features to create a competitive and fun atmosphere that encourages sales reps to perform their best. In fact, the global gamification market is projected to grow from [$9.1 billion in 2020 to $30.7 billion by 2025](https://www.marketsandmarkets.com/Market-Reports/gamification-market-991.html), at a compound annual growth rate of 27.4%.

Sales gamification concepts have gained popularity in recent years, and for good reason. Here are some key sales gamification statistics that highlight the benefits.

## Sales Productivity

Sales gamification can provide an extra level of motivation and engagement that drives sales people to work harder and achieve more. By setting up challenges, competitions, and leaderboards, sales gamification creates a fun and competitive environment that drives reps to work harder and achieve more. This, in turn, leads to increased productivity, as reps are more focused and energized to close deals, generate revenue, and exceed their targets. Here are some key sales productivity stats:

-   Kenco achieved a [45% boost](https://blog.kencogroup.com/proven-returns-with-gamification) in their bottom-line sales margin following the implementation of a sales gamification tool.
-   If work were more game-like, [89% of employees](https://www.talentlms.com/blog/gamification-survey-results/) believe they would be able to enhance their productivity.
-   The implementation of gamification motivates [72% of employees](https://review42.com/resources/gamification-statistics/) to increase their efforts at work.
-   The utilization of gamification in the workplace can amplify [company productivity by up to 50% and employee engagement by 60%](https://www.elearninglearning.com/gamification/statistics/?open-article-id=10681320&article-title=benefits-of-gamification-in-training&blog-domain=paradisosolutions.com&blog-title=paradiso).

## Employee Engagement

[Sales employee engagement](/gamification/business/sales/software/gamification-apps-for-sales-employee-engagement) refers to the level of involvement, commitment, and motivation that sales employees have towards their work and the company they work for. Gamifying employee engagement can be an effective way to motivate and engage employees in various aspects of their work. Here are a number of sales gamification stats related to employee engagement:

-   According to a Gallup report, [71% of millennials](https://news.gallup.com/businessjournal/195209/few-millennials-engaged-work.aspx) do not feel particularly committed to their work.
-   The implementation of gamification at work can increase employee happiness, as stated by [88% of respondents](https://www.talentlms.com/blog/gamification-survey-results/).
-   The use of game elements in the workplace results in [87% of employees](https://www.talentlms.com/blog/gamification-survey-results/) feeling more socially connected.
-   [86% of young job applicants](https://www.researchgate.net/publication/333655639_Gamifying_Onboarding_How_to_Increase_Both_Engagement_and_Integration_of_New_Employees) find gamification at work to be entertaining and enjoyable.
-   [71% of employees](https://elearningindustry.com/how-gamification-improve-employee-engagement-2020) believe that gamification can elevate their energy levels.
-   Employees have reported a [66% decrease in stress levels](https://elearningindustry.com/how-gamification-improve-employee-engagement-2020) due to the implementation of gamification at work.

## Customer Engagement

Gamification can significantly enhance customer engagement by creating a more interactive and enjoyable experience. By using game mechanics, companies can incentivize customers to engage more frequently and deeply with their products or services. This approach can also foster a sense of competition and community among customers, leading to increased loyalty and advocacy. Furthermore, gamification can offer customers a sense of achievement and recognition for their efforts, which can create positive emotions and motivate them to continue engaging with the brand. Here are a few concrete examples and stats:

-   Molton Brown, the British luxury fragrance brand, gamified its Christmas film through the Finding Poppy app as part of its digital campaign. This initiative led to [47,685 new raffle draw entries, 32,367 new users, 21,967 referrals, and 18,983 new subscribers](https://smack.agency/blog/gamification/gamification-examples/) to its mailing list.
-   Target developed an app that allows users to create Christmas wish lists, which garnered 75,000 initial downloads. During the holiday season, the app generated over [100,000 wish lists with 1.7 million list items worth $92.3 million in potential sales](https://onlinemasters.ohio.edu/blog/gamification-marketing-examples-being-used-in-business/).
-   LivingSocial transformed its annual reviews into gamified experiences, resulting in more than [90% voluntary participation](https://www.mordorintelligence.com/industry-reports/gamification-market).

## Conversion Rates

Game mechanics can also be applied to various stages of your customer acquisition and sales funnels, becoming a powerful tool to improve sales-related conversion rates by enhancing the customer experience and driving desired behaviors. Companies can use such mechanics to incentivize customers to take specific actions, such as making a purchase or providing their contact information. Additionally, gamification can help customers to better understand the benefits and features of products or services, leading to increased engagement and confidence in their buying decisions. Here are some results:

-   Extraco, a Texas-based bank, implemented a gamified process to educate customers about its offerings and benefits. As a result, the [conversion rate increased from 2% to 14%](https://www.mytotalretail.com/article/gamification-the-key-to-creating-brand-engagement/), and customer acquisitions rose by 700%. (TotalRetail, 2020; Mordor Intelligence, 2021)
-   Autodesk, a software company, saw a 40% increase in trial usage and a [15% increase in conversion rates](https://www.mordorintelligence.com/industry-reports/gamification-market) after incorporating gamification into its approach. (Mordor Intelligence, 2021)
-   Teleflora, a floral wire service, experienced a 105% boost in Facebook referrals and an impressive [92% conversion rate](https://yukaichou.com/gamification-examples/top-10-ecommerce-gamification-examples-revolutionize-shopping/) after gamifying its store.

## Revenue

Ultimately, the goal of sales gamification is to drive revenue growth. Without further ado, here are some key gamification stats for boosting revenue:

-   KFC Japan created gaming content that resulted in a [106% boost in store sales](https://www.gamify.com/gamification-blog/7-best-gamification-examples-2021).
-   Moosejaw, a clothing company, implemented a gamified system that [increased sales by 76%](https://www.ebridgeconnections.com/media/blog/february-2019/gamification-increase-ecommerce-customers.aspx), generated an ROI of 560%, and skyrocketed its social media impressions to 240,000. 
-   After deploying the Starbucks Rewards app, Starbucks experienced a [$2.65 billion revenue increase](https://www.gamify.com/gamification-blog/7-best-gamification-examples-2021), and its membership program attracted 25% more loyal customers.
-   [90% of sales managers](https://tryout.outfieldapp.com/the-ultimate-guide-to-gamify-your-sales-team) that were surveyed reported gamification had a positive impact on sales numbers & revenue.

## Learning, Retention, & Turnover

Gamification can be a powerful tool for training, development, and employee retention. This is because gamification creates a more engaging and rewarding work environment that encourages reps to learn and stay with the company longer. Here are some specific examples:

-   A study conducted by the University of Colorado revealed that gamification can lead to a [14% increase](https://www.researchgate.net/publication/319232131_Gamification_as_transformative_assessment_in_higher_education) in scores on skill-based knowledge assessments and an 11% increase in scores on factual knowledge tests.
-   [78% of respondents](https://www.talentlms.com/blog/gamification-survey-results/) believe that companies would be more attractive if they used gamification in their recruitment process.
-   Research has shown that [83% of employees](https://www.talentlms.com/blog/gamification-survey-results/) who received gamified training reported feeling motivated, compared to only 61% who received traditional training.
-   Companies utilizing gamification can experience up to a [43% lower turnover rate](https://www.forbes.com/sites/forbestechcouncil/2022/05/27/using-technology-to-reduce-employee-turnover/?sh=7d0980c23ba9) than those that do not.
-   [69% of employees](https://hbr.org/2012/12/social-tools-can-improve-e) are more inclined to stay with a company for over three years if social 7 gamified tools are incorporated into their work experience.

## The Dark Side

The above stats paint a compelling picture for sales gamification, but achieving such results is not as simple as just slapping together a leaderboard or handing out merit badges for a job well done. For example, back in 2013, Omnicare, which is a US-based healthcare and pharmacy company currently owned by CVS Health, [attempted to reduce wait times for their customer service](https://medium.com/swlh/how-gamification-in-the-workplace-impacts-employee-productivity-a4e8add048e6). They created a leaderboard with monetary incentives for those who could complete customer calls in the shortest time possible. However, the initiative did not go as planned. Employees felt that they were being overly monitored, leading to increased response times and some staff quitting. This situation ended up having negative effects on the company.

According to a 2016 Gallup survey (cited in [blog posts](https://blog.gitnux.com/gamification-statistics/) but not directly accessible), 87% of employees are disengaged from their work and desire more than just monetary rewards, such as recognition and appreciation. Furthermore, 63% of business owners felt that implementing a gamification system was too complex and required a significant budget and technical expertise. 57% of employees considered gamification as just a trend, while 24% felt that it was ineffective, a waste of time, or a form of manipulation. The survey also revealed that 24% of employees had no understanding of the concept of gamification, while 72% felt that they did not have access to the necessary resources to leverage its potential.

## Conclusion

Here's the final statistic: [70% of the 2,000 largest companies in the world are making use of gamification](https://www.gartner.com/en/documents/2226015). Sales gamification is a powerful tool that can significantly improve productivity, engagement, learning and retention, customer relationships, revenue growth, and employee retention. But in order to be effective and lasting, it must be implemented with a degree of care and understanding. If done well, leveraging game mechanics can enable sales leaders to create a more motivated, productive, and successful sales team.

* * *

[Outfield](https://www.outfieldapp.com/) is pioneering performance-based CRM with the industry's leading [sales gamification software](https://www.outfieldapp.com/sales_gamification_software_and_app). Learn how our modern approach boosts output up to 3x.

Gamifying sales can provide extra motivation & engagement that drives sales people to achieve more. Here are the supporting sales gamification stats

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25+ Key Sales Gamification Statistics You Need To Know In 2023

Sales gamification is an increasingly popular strategy for sales teams to boost employee engagement and productivity. It involves incorporating game-like elements into the sales process, such as competition and rewards. However, as we move into 2023, it's important to keep your sales gamification strategy fresh and exciting. Here are five creative sales gamification ideas for 2023:

## Head-To-Head Matchups Over Leaderboards

In place of or in addition to [sales leaderboards](/gamification/business/sales/software/sales-leaderboard-software), a more effective idea for incentivizing sales reps is to have a round-robin season of head-to-head matchups throughout the quarter. The sales rep with the best win-loss-tie record at the end of the quarter wins a reward or incentive. Weekly matchups provide benefits over leaderboards, such as increased variability each week, more motivation to engage with opponents, and a greater number of opportunities for victories.

![sales_leaderboard_matchups](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/sales_leaderboard_matchups.webp)

## Virtual Reality Sales Training

[Virtual reality (VR)](https://en.wikipedia.org/wiki/Virtual_reality) technology has come a long way in recent years and is now accessible to more businesses than ever before. One way to incorporate VR into your sales gamification strategy is by using it for sales training. By immersing employees in a virtual environment, you can simulate real-world sales scenarios and give your team the opportunity to practice their skills in a safe and controlled setting.

![virtual-reality-sales-training](https://9307172.fs1.hubspotusercontent-na1.net/hubfs/9307172/virtual-reality-sales-training.jpg)

## Custom Mobile Games

Mobile games are a fun and convenient way to incorporate gamification into your sales strategy. You can create custom games that challenge your team to meet specific sales goals or reward them for completing certain tasks. These games can be accessed on employees' personal devices, making it easy to participate and engage.

Or you can take it a step further and create custom mobile games that gamify customer sales. For example, a Kentucky Fried Chicken (KFC) restaurant in Japan recently utilized gamification to promote its latest line of shrimp-based food items. KFC collaborated with Nintendo game designers to develop a game called "Shrimp Attack." The objective of the game was to defend a KFC castle by slicing as many shrimps as possible, similar to the popular game "Fruit Ninja." The game was free to play on the KFC website and awarded reward coins that could be redeemed for discounted meal combos at the nearest KFC location. Despite initially struggling to attract customers, the brand saw a 22% increase in game registrations after launching "Shrimp Attack." Eventually, KFC witnessed a significant 106% spike in overall sales growth. See our [recent post on sales gamification stats](/25-key-sales-gamification-statistics-you-need-to-know-in-2023) for more examples like this.

## Imaginative Sales Gamification Prizes

Incentivizing sales teams with unique and imaginative prizes can be an effective way to boost motivation and engagement. Here are a few examples of creative sales gamification prizes and the benefits they can provide:

1.  Sports Car Weekend - Renting the winner an over the top sports car for the weekend is a great way to leave gift cards in the dust. Lime green Lamborghini? Tesla Model S Plaid with "[ludicrous mode](https://www.autotrader.com/car-shopping/ludicrous-mode-ludicrous-plus-mode)"? Yes please.
2.  **Butler Boss** \- Having the big boss doing things that bosses don't normally do is sure to not only build camaraderie, but also create a memorable and unexpected prize. Be the winner's butler. Wear a mascot suit. Lean into it and embarrass yourself a bit!
3.  **Short Friday** - This low cost reward can be a big deal for the recipient. Turn it into a half-day on Friday or even a couple hours off each weekday.
4.  **Champs Only Parking** - Create a champions only sign and put it over the best parking spot. Then make this a weekly or monthly recurring prize. 
5.  **Movie Lunch** - Gift the winner matinee tickets during the workday. Simple yet effective.
6.  **Fancy Lunch** - People love food. But take this obvious fact to the max and award the highest end lunch that you can get in your area. Go all out.
7.  **Conference Room Spa** - Bring in a masseuse and turn one of the rooms in your office into a spa. Then you can create a day full of a variety of challenges where the winners get an hour of top notch relaxation. 
8.  **Celebrity Surprise** - Using an app such as [Cameo](https://www.cameo.com), you can award winners a video message from their favorite celebrity tailored just for them. 
9.  **Volunteer Opportunities** \- Providing opportunities for employees to volunteer for a cause they are passionate about can be a meaningful reward. Volunteering can foster a sense of purpose and fulfillment, which can help employees feel more connected to their work and the company.
10.  **Just For You** - Personalized rewards, such as a customized piece of jewelry, a tailored suit, or some other reward that matches the recipient's unique personality can make employees feel recognized and valued. These types of prizes show that you have taken the time to understand the employee's interests and preferences, which can lead to higher engagement and job satisfaction.

## Pairing Sales Reps

Combining salespeople into teams of two can be highly advantageous for their engagement and personal development, especially when incorporated into your sales competitions, challenges, goals, and other gamification related activities. Here are a few ways in which this approach can be beneficial:

-   Shared accountability: By working as a team, salespeople can hold each other accountable for their outcomes, which can promote a sense of responsibility and motivate them to stay on track with their objectives. This shared accountability can also encourage them to work harder and achieve better results.
    
-   Collaborative learning: Pairing salespeople can promote a spirit of collaboration and teamwork, enabling them to share ideas, insights, and strategies with one another. This can assist them in enhancing their abilities and techniques. They can also learn from each other's strengths and weaknesses, providing feedback and support to help each other develop.
    
-   Mentorship opportunities: Pairing seasoned salespeople with less experienced reps can provide mentorship and coaching opportunities. More experienced salespeople can offer their expertise and knowledge to their partners, providing guidance and advice on how to enhance their performance. This can help new reps learn and grow more quickly, speeding up their personal growth.
    
-   Sense of belonging: Collaborating in teams can promote a sense of camaraderie and belonging. Salespeople can feel more connected to their colleagues and the company, which can boost job satisfaction and morale. This sense of togetherness can also foster more collaboration and innovation, as salespeople work in unison to achieve their objectives.
    

Sales gamification can be a powerful tool for motivating your team and driving revenue. By incorporating these five creative sales gamification ideas into your strategy, you can keep your team engaged and excited about their work in 2023 and beyond.

* * *

[Outfield](https://www.outfieldapp.com/) is pioneering performance-based CRM with the industry's leading [sales gamification software](https://www.outfieldapp.com/sales_gamification_software_and_app). Learn how our modern approach boosts output up to 3x.

By incorporating these five creative sales gamification ideas into your strategy, you can keep your team engaged and excited about their work in 2023 and beyond

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5 Creative Sales Gamification Ideas For 2023

Are you looking for a way to energize your sales team and drive better results? Look no further than gamified sales contests. By using the principles of game design to create a fun and competitive atmosphere, you can motivate your salespeople to achieve new heights of productivity and success.

In this article, we'll cover everything you need to know to master gamification in sales contests and create a successful competition. From setting goals to choosing rewards, we'll guide you through the process step by step.

## Why Use Gamification in Sales?

Before we dive into the specifics of gamification sales contests, let's take a moment to discuss why gamification is such a powerful tool in the world of sales.

First and foremost, gamification is all about motivation. By tapping into our natural desire to compete, achieve, and win, gamification creates an environment that inspires us to do our best work. It's a way to make work fun and engaging, which is especially important in the high-stress world of sales.

Gamification also provides a clear sense of progress and achievement. By breaking down big goals into smaller, more achievable milestones, gamification helps salespeople see the progress they're making and stay motivated to keep pushing forward.

Finally, gamification is highly customizable. Whether you're looking to improve specific metrics like call volume or revenue, or you're simply trying to create a more positive and engaged sales culture, gamification can be tailored to your specific needs and goals.

## Setting Goals For Your Sales Contest

The first step in creating a successful gamification sales contest is to set clear, measurable goals. Start by identifying the specific metrics you want to improve, such as sales revenue, new customer acquisition, or lead conversion rates.

Once you've identified your goals, break them down into smaller, achievable targets. For example, if your goal is to increase revenue, you might set a target of 10% growth over the next quarter. Alternatively, if you're looking to expand your customer base, you might set a target for the number of new customers acquired over a certain period of time.

Breaking down your goals into smaller, achievable targets is also key. This helps your sales team see the progress they're making and stay motivated to keep pushing forward. It's important to communicate these smaller targets to your sales team regularly, so they can track their progress and make adjustments if necessary.

Finally, consider setting stretch goals to challenge your sales team even further. These should be goals that are difficult but still achievable with extra effort and focus. By setting stretch goals, you can push your sales team to reach new levels of performance and drive even better results for your business. You can apply any of these goals to individual reps, groups, or an aggregated goal for your entire team. Usually a mix is best.

Choosing The Right Rewards

Next, you'll need to choose the right rewards to motivate your sales team. The key here is to choose rewards that are meaningful and desirable to your salespeople, while also aligning with your overall business objectives.

Common rewards for gamification sales contests include:

-   Cash bonuses
-   Gift cards
-   Paid time off
-   Special recognition or awards
-   Access to exclusive events or training

However, the best rewards are ones that your salespeople truly value and that align with your overall goals for the contest. For more creative ideas, see our recent post where we outline some [unexpected sales rewards](/gamification/business/sales/ideas/5-creative-sales-gamification-ideas) including Sports Car Weekend, Butler Boss, and Celebrity Surprise.

## Designing The Gamification Of Your Sales Contest

With your goals and rewards in mind, it's time to design the mechanics of your gamified sales contest. Let's start with some quick tips:

-   Keep it simple: Make sure the rules and objectives of the contest are easy to understand and follow.
-   Use visuals: Incorporate visuals like leaderboards, matchups, achievements, and progress bars to make the contest more engaging and rewarding.
-   Focus on progress: Encourage salespeople to focus on progress and improvement, not just winning. This will keep everyone motivated throughout the contest, even if they're not in the lead.
-   Use multiple levels of competition: [Go beyond basic leaderboards](/gamification/business/sales/software/sales-leaderboard-software) with multiple levels of incentives and rewards. There are far more opportunities to reward performance than a winner of a weekly leaderboard.
-   Make it social: Encourage friendly competition and collaboration by creating teams or [pairs of salespeople](/gamification/business/sales/ideas/5-creative-sales-gamification-ideas) to work together.
-   Monitor progress: Keep track of the results and provide regular updates to the team to keep everyone engaged and motivated.

Carefully consider the game mechanics you'll use to make the contest fun and engaging. For example, you might use a points system where sales reps earn points for each sale they make or each target they hit. You could start with creating a basic leaderboard to display the top performers and encourage friendly competition among your sales team. But this will only take you so far. See our recent post on [leveling up sales leaderboards](/gamification/business/sales/software/sales-leaderboard-software) to learn more.

Another important element to consider is the duration of your contest. You'll want to choose a timeframe that is long enough for your sales team to achieve meaningful results, but not so long that it becomes tedious or loses its impact. Although for a single contest a few weeks to a month is a good duration, a better approach is to implement multiple tiers of competition varying in length, from the daily challenge all the way up to the quarterly or yearly sales championship.

Finally, think about how you'll track and measure progress throughout the contest. Consider using a sales tracking system or CRM software to monitor sales activity and keep track of who's winning the contest. This not only helps you keep score, but also allows you to more easily provide feedback and support to your sales team as needed and in a way that scales.

With thoughtfully implemented game mechanics such as these that match up well with the personality of your team culture, you can join other companies who have made significant gains such as a 106% increase in sales, 50% productivity boost, 66% decrease in stress levels, and more as detailed in our recent gamification statistics article: [25+ Key Sales Gamification Statistics You Need To Know In 2023.](/25-key-sales-gamification-statistics-you-need-to-know-in-2023)

## Conclusion

Properly gamified sales contests are a powerful tool for motivating your sales team and driving better results. By setting clear goals, choosing meaningful rewards, and designing a contest that is engaging and fun, you can create an environment that inspires your salespeople to achieve new heights of productivity and success.

Remember, the key to a successful gamification sales contest is to keep it simple, focus on progress and improvement, and choose rewards that are meaningful and align with your business objectives. With these tips in mind, you'll be well on your way to creating a fun and engaging sales environment that inspires your team to do their best work.

So what are you waiting for? Start planning your gamification sales contest today and see how it can skyrocket your sales performance!

* * *

[Outfield](https://www.outfieldapp.com/) is pioneering performance-based CRM with the industry's leading [sales gamification software](https://www.outfieldapp.com/sales_gamification_software_and_app). Learn how our modern approach boosts output up to 3x.

Drive better results with your gamification sales contests! Learn how to motivate your sales team and boost your performance in our ultimate guide. 

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How A Gamification Sales Contest Done Right Can Skyrocket Your Results

Gamification is a buzzword that has been gaining traction in the business world in recent years. Simply put, gamification is the application of game design principles and mechanics to non-game contexts, such as sales. By introducing elements of competition, collaboration, and rewards, sales teams can be motivated to achieve their goals and increase their performance. In this article, we will explore how gamification can be used to boost sales and revenue, and answer the questions "how do you gamify sales?", "how do you gamify a sales team?", and "how is gamification used in sales?"

## How is Gamification Used in Sales?

Gamification has become increasingly popular in sales because it can be a powerful motivator for sales teams. One way that gamification is used in sales is by creating a competitive environment that inspires salespeople to work harder and more efficiently. Sales managers often create [leaderboards](/gamification/business/sales/software/sales-leaderboard-software) and [contests](/gamification/business/sales/contests/how-a-gamification-sales-contest-done-right-can-skyrocket-your-results) to display top-performing salespeople in the team. This creates a sense of competition and motivates other members to improve their performance and climb up the ranks. The salespeople at the top of the leaderboard can also serve as mentors for those lower on the list, creating a collaborative environment that encourages learning and improvement.

Another way that gamification is used in sales is through the use of points or badges. Sales teams can be given points or badges for completing certain tasks or achieving specific goals, such as closing a certain number of deals in a month. These rewards can be used to incentivize desired behaviors and encourage healthy competition among team members. For example, a sales team could receive a badge for closing a high-value deal, and the salesperson who closes the most high-value deals in a given period could receive an extra reward, such as a bonus or a special designation.

Gamification in sales also takes inspiration from professional sports. Many of the same principles that apply in sports can be applied to sales, such as teamwork, competition, and goal setting. For example, sales managers can create a "sales playoffs" competition, where salespeople are divided into teams and compete against each other in a series of challenges. The team that wins the most challenges earns the title of "Sales Champions," and members of that team receive a special reward or recognition.

Another way that sales gamification takes inspiration from professional sports is through the use of coaching and training. Sales managers can create scenarios where salespeople have to navigate challenging customer situations, and score them based on their ability to handle objections, build rapport, and close deals. This can be a fun and interactive way to train salespeople and help them develop their skills, much like a coach in a sports team would do.

## How Do You Gamify Sales?

Gamifying sales is a process that involves identifying the key behaviors and outcomes that you want to encourage, and then designing a system of rewards and incentives that motivate those behaviors. Here are some steps to get started:

1.  Define your goals: What are the specific sales goals that you want to achieve? Is it increasing revenue, boosting customer satisfaction, or improving sales team morale? Identify your goals and make them measurable.
    
2.  Choose your game elements: What game mechanics do you want to use to motivate your customers or your sales team? Will you use leaderboards, badges, points, or rewards? Consider what will resonate best with your target personas.
    
3.  Create a plan: Develop a plan for how you will introduce gamification to your sales. Will you start with a pilot program or roll it out to the entire program? How will you measure success?
    
4.  Implement your plan: Put your plan into action and start tracking progress. Make sure that the game elements you have chosen are integrated into your sales processes and that your customers and/or team understands how to earn rewards.
    
5.  Evaluate and adjust: As with any strategy, it's important to evaluate the effectiveness of your gamification program and make adjustments as necessary. Use data to track progress towards your goals and make changes to your rewards and incentives as needed.
    

  

## How Do You Gamify a Sales Team?

Gamifying a sales team requires a tailored approach that takes into account the specific needs and motivations of each individual. From improving sales [employee engagement](/gamification/business/sales/software/gamification-apps-for-sales-employee-engagement) to boosting your bottom line, here are some tips for gamifying your sales team:

1.  Involve your team: Get your sales team involved in the process of designing your gamification program. Ask them for their input on what game mechanics and rewards they think would motivate them.
    
2.  Make it relevant: Make sure that the rewards and incentives you choose are relevant to your team's goals and interests. For example, if your team is motivated by money, consider offering cash bonuses for top performers.
    
3.  Keep it simple: Don't overwhelm your team with too many game mechanics or rewards. Keep it simple and focused on the behaviors and outcomes you want to encourage.
    
4.  Provide feedback: Regularly provide feedback to your team on their progress towards their goals. This can help them stay motivated and on track.
    
5.  **Celebrate successes:** Celebrate your team's successes and achievements. This can be done through public recognition, shoutouts, or even small prizes. Celebrating successes can help to reinforce the behaviors and outcomes that you want to encourage and motivate your team to continue performing well. It's also a great opportunity to [get creative with it!](/gamification/business/sales/ideas/5-creative-sales-gamification-ideas)

## How Do You Gamify Your Sales To Your Customers?

While gamifying your sales team can be an effective way to improve sales performance, it's important not to overlook the potential benefits of gamifying your sales process for your customers. Gamification can help to create a more engaging and personalized experience for your customers, which can lead to increased loyalty and repeat business. Here are some ways to gamify sales for your customers:

1.  Loyalty Programs: One of the most common ways to gamify sales for customers is through the use of loyalty programs. These programs can offer points, badges, or rewards for making purchases, leaving reviews, or referring friends. By incentivizing desired behaviors, loyalty programs can help to create a sense of competition and encourage customers to stay engaged with your brand.
    
2.  Contests and Giveaways: Another way to gamify sales for customers is through the use of contests and giveaways. These can include social media challenges, photo contests, or product giveaways. By offering customers a chance to win something, you can create excitement and buzz around your brand, and encourage customers to share your message with their friends and followers.
    
3.  Personalized Recommendations: Gamification can also be used to create a more personalized experience for customers. By using data and analytics, you can create customized recommendations and offers for each individual customer. For example, a clothing retailer could offer customers a virtual "stylist" who recommends outfits based on their style preferences and purchase history.
    
4.  Interactive Experiences: Finally, gamification can be used to create more interactive and engaging experiences for customers. For example, a furniture retailer could create a virtual room planner tool that allows customers to design their own room layouts and visualize how different pieces would look in their space. By offering these kinds of interactive experiences, you can create a more immersive and enjoyable shopping experience for your customers.
    

In conclusion, gamification can be a powerful tool for boosting sales and revenue in your business. By introducing game mechanics and rewards into your sales processes, you can motivate your team to achieve their goals and improve their performance. When designing your gamification program, it's important to keep your goals and team's motivations in mind, and to keep the program simple and focused on the behaviors and outcomes you want to encourage. By following these tips, you can successfully gamify your sales team and rev up your revenue.

* * *

[Outfield](https://www.outfieldapp.com/) is pioneering performance-based CRM with the industry's leading [sales gamification software](https://www.outfieldapp.com/sales_gamification_software_and_app). Learn how our modern approach boosts output up to 3x.

Learn how to gamify sales to boost your business and revenue. Discover how to gamify sales teams and customers with expert tips and examples.

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Rev Up Your Revenue: How Do You Gamify Sales to Boost Your Business?

Are you tired of lackluster sales training that fails to inspire your team? Are you looking for a way to inject some excitement and energy into your sales program? Look no further than gamification. Imagine sales training that's as engaging as a championship game, as motivating as a gold medal, and as memorable as a 98 yard touchdown. By incorporating game elements into your sales training, you can turn your team into top-performing superstars. In this article, we'll show you how to leverage the power of gamification to create a winning formula for your sales team. We'll dive into the science behind gamification, explore the benefits it can bring to your sales program, and provide practical tips on how to implement it. Get ready to take it to the house using gamification in your sales training.

## The Science Behind Gamification

Gamification is more than just a buzzword. It's a powerful tool backed by science that can transform the way your [sales team learns and performs](/gamification/business/sales/learning/rev-up-your-revenue-how-do-you-gamify-sales-to-boost-your-business). But what is the science behind gamification?

At the heart of gamification is the psychology of motivation and behavior modification. The human brain is wired to seek rewards and pleasure, and gamification leverages this to create an engaging and motivating learning experience.

One of the key drivers of gamification is dopamine, a neurotransmitter in the brain that's associated with pleasure, reward, and motivation. When we engage in activities that release dopamine, such as playing a game, our brain becomes more focused, alert, and motivated. By incorporating game elements such as point systems, [contests,](/gamification/business/sales/contests/how-a-gamification-sales-contest-done-right-can-skyrocket-your-results) badges, and [leaderboards,](/gamification/business/sales/software/sales-leaderboard-software) gamification can activate the brain's reward system and drive behavior.

Another important aspect of gamification is intrinsic motivation. Unlike extrinsic motivation, which comes from external rewards such as money or recognition, intrinsic motivation comes from within. It's the desire to master a skill, solve a problem, or achieve a goal simply for the sake of it. Gamification can tap into this intrinsic motivation by creating challenges and goals that are meaningful and relevant to the learner.

## The Benefits of Gamification in Sales Training

Now that we've introduced bit of the science behind gamification, let's take a look at the benefits it can bring to your sales training program.

One of the key advantages of gamification is its ability to improve engagement and participation. When training is fun, challenging, and rewarding, learners are more likely to stay engaged and motivated. This can lead to higher completion rates, better retention, and a more skilled and confident sales team.

Gamification can also help sales teams stay motivated over the long haul. Sales can be a tough and demanding job, and it's easy for even the most dedicated salespeople to become demotivated or burned out. By incorporating game elements and mechanics, gamification can help keep sales teams engaged and motivated, even during tough times.

Another benefit of gamification is that it can help salespeople learn faster. By breaking down complex topics into bite-sized chunks, gamification can make learning more accessible and manageable. This can lead to faster mastery of skills and knowledge, which can translate into higher sales performance.

Finally, gamification can have a positive impact on [retention rates.](/25-key-sales-gamification-statistics-you-need-to-know-in-2023) When learners enjoy the training experience and feel motivated to improve, they're more likely to retain what they've learned and apply it on the job. This can lead to better sales results, higher customer satisfaction, and a more successful sales team overall.

## Key Elements of Gamifying Sales Training

Now that we've seen the benefits of gamification, let's explore the key elements that can help you gamify your sales training program for maximum impact.

1.  **Clear & Specific Goals**

The first step in gamifying sales training is to set clear and specific goals. Without clear objectives, it's hard to measure progress, create challenges, or provide feedback. Goals should be relevant to the learner's role and the organization's objectives. They should also be achievable, measurable, and challenging enough to inspire effort and engagement.

2.  **Healthy Competition**

Gamification is all about competition, but it's important to create a healthy and supportive environment that encourages collaboration and teamwork. Leaderboards, point systems, and achievements can all be effective tools for creating competition and motivating sales teams. However, it's important to balance competition with collaboration, so that learners feel supported and encouraged to help each other succeed.

3.  **Feedback & Recognition**

Feedback and recognition are crucial elements of gamification. Learners need to know how they're doing and what they need to improve. Feedback can come in many forms, such as quizzes, assessments, and surveys. Recognition can be as simple as a badge or as rewarding as a bonus or promotion. The key is to provide frequent and meaningful feedback and recognition that helps learners stay motivated and engaged.

4.  **Rewards & Incentives**

Finally, rewards and incentives are essential to gamification. Learners need to feel that their effort and hard work are being recognized and rewarded. Rewards can be tangible, such as bonuses, gifts, or promotions. They can also be intangible, such as recognition, praise, or a sense of accomplishment. The key is to provide rewards that are meaningful, relevant, and aligned with the learner's goals and objectives. This is a great opportunity to [get creative!](/gamification/business/sales/ideas/5-creative-sales-gamification-ideas)

## Examples of Gamification in Sales Training

Now that we've covered the key elements of gamification, let's look at some examples of how gamification has been successfully used in sales training.

1.  **Point Systems**

One common gamification technique is to use point systems. Points can be earned for completing tasks, answering questions, or achieving goals. Points can then be accumulated and displayed on a leaderboard, creating a sense of competition and motivation. For example, Salesforce, the customer relationship management software company, uses a point system in its Trailhead learning platform. Learners earn points for completing modules and can compete with colleagues on a leaderboard.

2.  **Achievements**

Achievements are another popular gamification technique. Achievements can be earned for completing challenges, achieving goals, or mastering skills. Achievement badges or trophies can be displayed on a digital backpack or a profile page, providing learners with a sense of accomplishment and recognition. For example, IBM uses badges in its cognitive computing learning program to recognize learners' achievements and skills.

3.  **Leaderboards**

[Leaderboards](/gamification/business/sales/software/sales-leaderboard-software) are a great way to create healthy competition and motivate learners. Leaderboards can display points, KPIs, or other metrics that track learners' progress and performance. For example, the car manufacturer Nissan used a leaderboard in its sales training program to motivate salespeople and improve performance. Salespeople were able to see their own performance as well as their colleagues' performance, which created a sense of competition and camaraderie.

## How to Implement Gamification in Sales Training

Let's discuss how to implement gamification in your sales training program.

1.  **Plan & Design**

The first step is to plan and design your gamification strategy. This involves identifying your learning objectives, choosing the right game elements, and designing challenges and rewards that align with your goals. It's important to involve stakeholders and learners in the planning process to ensure that the gamification strategy is relevant and effective.

2.  **Choose The Right Platform**

Once you've designed your gamification strategy, you'll need to choose the right platform to implement it. There are many gamification platforms available, ranging from simple point systems to complex learning management systems. The key is to choose a platform that's easy to use, scalable, and aligned with your organization's goals and objectives.

3.  **Test & Iterate**

Gamification is an iterative process, and it's important to test and iterate your gamification strategy to ensure that it's effective. This involves gathering feedback from learners, measuring performance, and adjusting the game elements as needed. It's important to monitor and analyze data to identify areas of improvement and make adjustments accordingly.

4.  **Communicate & Motivate**

Finally, it's important to communicate the benefits of gamification to your sales team and motivate them to participate. This involves creating a sense of excitement and enthusiasm around the gamification strategy, providing clear instructions and feedback, and recognizing and rewarding achievement. By communicating the value of gamification and motivating your team to participate, you can create a culture of learning and improvement that drives sales performance.

## Summary

Gamification in sales training can be a winning formula that can transform your sales team into top performers. By building upon the science of motivation and behavior modification, gamification can create a fun, engaging, and challenging learning experience that drives behavior and performance. From point systems and achievements to leaderboards and challenges, there are many game elements that can be used to gamify sales training.

However, implementing gamification requires careful planning, design, and execution. It's important to involve stakeholders and learners in the process, choose the right platform, and test and iterate your strategy to ensure effectiveness. By communicating the benefits of gamification and motivating your sales team to participate, you can create a culture of learning and improvement that drives sales performance.

As Michael Jordan once said, "I've missed more than 9,000 shots in my career. I've lost almost 300 games. Twenty-six times, I've been trusted to take the game-winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." With gamification in sales training, you can create an environment where failure is not only accepted but encouraged as a means of growth and improvement. By embracing the power of gamification, you can create a winning formula for your sales team that inspires them to achieve their full potential.

* * *

[Outfield](https://www.outfieldapp.com/) is pioneering performance-based CRM with the industry's leading [sales gamification software](https://www.outfieldapp.com/sales_gamification_software_and_app). Learn how our modern approach boosts output up to 3x.

Boost sales team performance with gamification! Engaging, motivating, & memorable sales training that delivers results. Learn the winning formula now.

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The Winning Formula: How Gamification in Sales Training Can Create Top-Performing Sales Teams

Have you ever wondered how some sales teams always seem to hit the ground running, breaking records and exceeding expectations? What if I told you that the answer lies in blending the excitement of sports, the insights of behavioral psychology, and the power of technology? That's right, we're talking about sales gamification. In this article, we'll uncover the meaning behind this buzzword and explore how it's transforming the sales world as we know it.

Sales gamification is the process of turning sales activities into a game-like experience, motivating salespeople to perform at their best. But what exactly is sales gamification, and why should you care? As a sales professional, manager, or business owner, it's essential to understand this concept and harness its potential to boost your sales performance.

In this article, we'll dive into the psychology behind gamification, the meaning of sales gamification, explore sales gamification software, and discuss why gamification is important in sales. Are you ready to unlock the secrets of this game-changing strategy? Let's get started!

## The Psychology of Motivation and Rewards: The Science Behind Sales Gamification

Understanding the psychology of motivation and rewards is essential for effectively implementing sales gamification techniques. By tapping into what drives people, you can harness the power of intrinsic and extrinsic motivators to boost sales performance. Let's explore the science behind motivation and rewards, and how they can be utilized in sales gamification.

_Intrinsic motivation_

Intrinsic motivation comes from within, driving individuals to pursue activities for their own sake, out of interest, enjoyment, or personal satisfaction. In the context of sales, intrinsically motivated reps may genuinely enjoy the thrill of closing deals or take pride in helping customers find the right solutions.

To foster intrinsic motivation, sales gamification should focus on creating enjoyable challenges, providing opportunities for self-improvement, and promoting autonomy. Techniques such as setting personalized goals, offering skill-based badges, or incorporating elements of choice in sales tasks can help stimulate intrinsic motivation.

_Extrinsic motivation_

Extrinsic motivation is driven by external factors, such as rewards, recognition, or the avoidance of negative consequences. In sales, extrinsic motivators can include bonuses, promotions, or leaderboards that showcase top performers.

To effectively leverage extrinsic motivators, sales gamification should offer a variety of rewards and recognition systems that cater to different preferences. This can include monetary rewards, public recognition, or access to exclusive resources or opportunities. Keep in mind that extrinsic motivators should be used in moderation to avoid undermining intrinsic motivation.

_The importance of timely rewards_

The timing of rewards plays a crucial role in their effectiveness. Immediate rewards, like instant feedback or real-time leaderboards, can provide a powerful motivational boost. Delayed rewards, such as end-of-month bonuses or annual awards, can help maintain motivation over longer periods.

Incorporate a mix of immediate and delayed rewards in your sales gamification program. For example, use real-time leaderboards and instant badges to celebrate short-term achievements, while reserving larger rewards or recognition events for long-term accomplishments. Rewards are one of many a great opportunities when gamifying sales to [get creative.](/gamification/business/sales/ideas/5-creative-sales-gamification-ideas)

_The role of social dynamics_

Social dynamics, such as competition, collaboration, and peer recognition, can have a significant impact on motivation. In sports, the support of teammates and the thrill of competing against rivals are powerful drivers of performance.

Promote friendly competition by [creating leaderboards](/gamification/business/sales/software/sales-leaderboard-software), organizing team-based challenges, or hosting sales contests. Encourage collaboration and peer recognition through team-based rewards or platforms where sales reps can celebrate each other's achievements.

By understanding the psychology of motivation and rewards, you can create a sales gamification program that taps into the powerful forces that drive human behavior. With a carefully crafted mix of intrinsic and extrinsic motivators, timely rewards, and social dynamics, your sales reps will be more engaged, motivated, and driven to succeed.

## Sales Gamification Meaning: Unveiling the Secret Sauce

What do sports, behavioral psychology, and sales all have in common? The answer lies in the thrilling world of sales gamification. Picture yourself as an athlete in the sales arena, where every call, meeting, and closed deal brings you closer to victory. That's the essence of sales gamification - turning sales activities into exhilarating, competitive experiences that drive performance.

_Definition of sales gamification_

Sales gamification refers to the application of game mechanics and elements to the sales process to motivate, engage, and reward salespeople. It's about transforming tasks into exciting challenges and fostering a sense of achievement and friendly competition among team members. Think of it as creating a sales Olympics, where every rep is an athlete competing for the gold.

_The connection between sports and sales_

Sports offer a treasure trove of insights that can be applied to sales gamification. Let's take a look at how professional sports inspire gamification techniques to level up sales performance.

1.  Tiered competition: Just like in the English Premier League, where teams face promotion or relegation based on their rankings, sales gamification can introduce tiered competitions among reps. This multi-level approach keeps everyone engaged, regardless of their position on the leaderboard, and encourages a continuous improvement mindset.
    
2.  Personal records: Much like athletes striving to beat their personal bests, sales gamification can encourage reps to outperform their past results. By incorporating "shadows" from previous weeks, reps can visually track their progress and compete against themselves, fostering a sense of achievement and growth.
    
3.  Custom scoring systems: Drawing inspiration from the weighted metrics used in various sports, sales gamification can employ customized scoring systems that better capture overall performance. This not only highlights individual strengths but also drives reps to excel in different aspects of their role.
    

_Real-life examples of sales gamification strategies_

1.  The point system: Assigning points to different sales activities (e.g., calls made, deals closed) creates a quantifiable way for reps to measure their performance. Much like basketball players tallying points on the court, salespeople can see their progress in real-time, fueling their motivation to keep pushing forward.
    
2.  Achievements: Sales gamification can award achievements for reaching milestones or demonstrating exceptional skills either in [sales training](/gamification/business/sales/training/gamification-in-sales-training) or the sales process itself. This not only boosts morale but also fosters a sense of camaraderie among team members, who can proudly display their achievements like an Olympic medal collection.
    
3.  Team competitions: Borrowing from the excitement of team sports, sales gamification can introduce team-based contests to encourage collaboration and friendly rivalry. Think of it as a sales relay race, where each team member plays a vital role in securing the win.
    

## What is Sales Gamification Software? Paving the Path to Success

Imagine having a digital coach that guides your sales team towards victory, keeping them motivated and focused on their goals. Sales gamification software does precisely that. It's the powerful technology that turns sales gamification concepts into reality and helps your sales force perform at their best.

_Overview of sales gamification software_

Sales gamification software is a technology solution designed to integrate game elements into the sales process. It automates the implementation of gamification techniques, tracks performance metrics, and provides a platform for friendly competition and collaboration among sales reps. Think of it as the digital arena where your sales athletes can showcase their skills and strive for success.

_Benefits of using sales gamification software_

1.  Enhanced motivation and engagement: Just as sports fans eagerly follow their favorite teams' progress, sales gamification software keeps reps engaged by offering real-time insights into their performance. This heightened level of awareness fuels their motivation to improve and excel.
    
2.  Improved collaboration and teamwork: By fostering team-based competitions, sales gamification software encourages collaboration among team members. Like a well-coached sports team, your sales force will learn to work together, share strategies, and support each other's growth.
    
3.  Streamlined performance tracking: Sales gamification software offers comprehensive performance tracking and analytics, making it easier for managers to identify trends, reward top performers, and offer targeted coaching. It's like having a seasoned sports analyst on your team, providing invaluable insights to help you win the game.
    
4.  Higher sales productivity and results: By turning sales tasks into exciting challenges, sales gamification software drives productivity and results. Like a marathon runner pushing through the final stretch, your sales reps will be more determined than ever to close deals and achieve their targets.
    

_Top sales gamification software solutions in the market_

1.  Outfield: Outfield allows for multiple levels of competition variety. Weekly head-to-head matchups against colleagues (or yourself from last week), quarterly standings, KPI leaderboards, all-time bests, competing against an individual or team goal, & more all serve to create an environment of friendly competition that boosts engagement & performance.   
      
    
2.  Ambition: Ambition is a comprehensive sales gamification platform that offers customizable leaderboards, contests, and coaching tools. 
    
3.  LevelEleven: LevelEleven is a sales performance management software that incorporates gamification techniques to engage and motivate sales reps. 
    
4.  Hoopla: Hoopla is a sales gamification solution that emphasizes real-time performance updates and customizable contests.
    

## Sales Gamification Techniques: Turning Sales Reps into Superstars

Just as a sports coach employs various strategies to bring out the best in their athletes, sales gamification techniques can be used to motivate, engage, and reward your sales reps. Here are some key principles of sales gamification, along with examples and tips on how to implement them in your organization.

_Key principles of sales gamification_

1.  Competition: Competition fuels the excitement and adrenaline rush in both sports and sales. By introducing friendly rivalry among team members, you can create a high-energy environment that drives performance.
    
2.  Progress tracking: Keeping track of progress helps sales reps visualize their achievements and stay motivated. Just as athletes monitor their personal bests, sales reps need to see their performance metrics to understand their growth.
    
3.  Recognition and rewards: Everyone enjoys being recognized for their hard work and accomplishments. Acknowledging and rewarding top performers can boost morale and inspire the entire team to excel.
    

_Sales gamification techniques and examples_

1.  Leaderboards: Create leaderboards that rank sales reps based on their performance in various categories, such as calls made, deals closed, or revenue generated. These rankings foster friendly competition and motivate reps to climb to the top.
    
2.  Contests and challenges: Design contests or challenges that target specific sales activities or goals. For instance, you can create a contest for the highest number of new leads generated in a week or challenge reps to exceed their personal bests from the previous month.
    
3.  Milestones and badges: Establish milestones for reps to achieve and award badges or certificates upon reaching them. These milestones can be based on sales quotas, deal sizes, or even skill development (e.g., completing a sales training course).
    
4.  Team-based competitions: Encourage teamwork and camaraderie by organizing team-based competitions. Divide your sales reps into teams and set collective goals or targets. The winning team can be rewarded with prizes, special recognition, or team-building activities.
    

_How to implement sales gamification techniques in your organization_

1.  Align gamification with sales objectives: Ensure that your gamification techniques are aligned with your organization's sales objectives. This will ensure that your sales reps are focused on activities that drive results.
    
2.  Involve your sales reps: Engage your sales reps in the process by asking for their input on gamification techniques and rewards. This will increase their buy-in and commitment to the program.
    
3.  Keep it fresh: Regularly update your gamification techniques and rewards to maintain excitement and engagement. This can involve introducing new contests, modifying leaderboards, or offering different incentives.
    
4.  Monitor and adjust: Track the impact of your sales gamification program on sales performance and make adjustments as needed. This will help you fine-tune your approach and maximize the benefits of gamification.
    

## Why is Gamification Important in Sales? Unleashing the Power of Play

What is it about sports that captivates us and keeps us coming back for more? The thrill of competition, the desire to excel, and the sense of achievement when we surpass our goals. These same elements can be harnessed in the sales world through gamification. So, why is gamification important in sales? Let's dive into the game-changing benefits it can bring to your organization.

_Boost motivation and engagement_

Just as sports fans are glued to their screens during a nail-biting match, gamification keeps sales reps engaged and motivated. By turning sales activities into exciting challenges, reps are more likely to enjoy their work, stay focused, and strive for success.

_Foster a culture of continuous improvement_

Gamification encourages sales reps to constantly push their limits and aim for personal growth. Like athletes training for the Olympics, sales reps engaged in gamification are more likely to develop a growth mindset, seeking opportunities for self-improvement and embracing challenges.

_Improve collaboration and teamwork_

When sales reps work together to achieve a common goal, it fosters camaraderie and collaboration. Gamification techniques, like team-based competitions, help sales reps recognize the value of teamwork and encourage them to support one another, just as a sports team rallies behind each other.

_Drive better sales results_

At the end of the day, the ultimate goal of any sales organization is to achieve results. Gamification not only makes the sales process more enjoyable but also drives performance, as reps become more motivated to reach their targets and surpass their personal bests.

_Enhance onboarding and training_

Integrating gamification into onboarding and training programs can make the learning experience more enjoyable and engaging for new sales reps. By incorporating game elements, such as quizzes and rewards, you can help new hires absorb information more effectively, setting them up for success from day one.

_Retain top talent_

A highly engaged and motivated sales force is more likely to stay with your organization. Gamification can boost job satisfaction and make your sales team feel valued and recognized for their achievements, increasing retention rates and helping you keep your top performers on board.

For more specific examples, check out our article on [gamification statistics.](/25-key-sales-gamification-statistics-you-need-to-know-in-2023)

## Summary

Throughout this article, we've explored the sales gamification meaning, examined its key components, delved into the world of sales gamification software, and discussed the importance of gamification in sales. We've also looked at the psychology behind motivation and rewards, and how they can be harnessed to create a powerful gamification program.

As the buzzword transforming the sales world, gamification offers immense potential for organizations seeking to improve sales performance, engagement, and collaboration. By embracing gamification techniques, you can create a sales environment that fosters continuous improvement, healthy competition, and camaraderie among your sales reps.

Sales gamification is a game-changing strategy with the potential to revolutionize the way your sales team operates. By tapping into the power of play and the psychology of motivation, you can create a high-performing, engaged, and motivated sales force. As the legend himself Michael Jordan once said, "Talent wins games, but teamwork and intelligence win championships." Are you ready to unleash the transformative potential of sales gamification and lead your team to victory?

* * *

[Outfield](https://www.outfieldapp.com/) is pioneering performance-based CRM with the industry's leading [sales gamification software](https://www.outfieldapp.com/sales_gamification_software_and_app). Learn how our modern approach boosts output up to 3x.

Discover the power of sales gamification! Learn its meaning, explore top software, and understand its importance for boosting motivation and performance.

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What is Sales Gamification? Exploring the Buzzword Transforming the Sales World.

Have you ever been so captivated by a cliffhanger in a TV show or a movie that you couldn't help but watch the next episode or sequel? This irresistible urge to see a task through to completion is no coincidence—it's the result of a psychological phenomenon known as the Zeigarnik Effect. In this article, we'll explore how this powerful mental quirk can be harnessed to improve sales performance and unlock the hidden potential within your sales team.

By understanding how the Zeigarnik Effect works, you can tap into a wellspring of motivation and engagement, propelling your sales team to new heights. Imagine a sales team driven by the same unyielding determination that a marathon runner exhibits in the final stretch of a race—this is the power of the Zeigarnik Effect at work.

Our objective in this article is to provide you with valuable insights on using the Zeigarnik Effect for gamification in sales. We'll dive into the science behind this fascinating psychological phenomenon and uncover practical tips for applying it to your sales strategies. So, let's embark on this exciting journey and learn how the Zeigarnik Effect can become your secret weapon in the world of sales.

## How Does the Zeigarnik Effect Work? A Dive Into the Science Behind It

So, what exactly is the Zeigarnik Effect? Picture this: you're in the middle of a challenging puzzle, and you just can't seem to put the last few pieces together. Suddenly, it's as if your brain flips a switch, and you find yourself consumed with an irresistible urge to complete the task at hand. This is the Zeigarnik Effect in action—our innate desire to finish what we've started. But why does this happen?

The Zeigarnik Effect was first identified by psychologist Bluma Zeigarnik in the 1920s. She observed that waiters could remember unpaid orders with remarkable accuracy but quickly forgot the details once the bill was settled. Intrigued, Zeigarnik conducted a series of experiments and found that incomplete tasks create a state of tension in our minds, making them more memorable. This tension is only relieved when the task is completed, causing the urge to finish what we've started. According to Zeigarnik's research, participants were able to remember interrupted tasks about 90% more accurately than the ones they had completed without interruption. This suggests that the human desire to finish a task can lead to its retention in memory until it is completed, and the sense of finality in completion allows forgetting to occur.

This effect can be observed all over the place in everyday life once you're aware of it. For example, picture this: a golfer is on the 15th hole and she is on pace to beat her personal best. Suddenly, the round is suspended due to lightning in the area. As a result, she is left with a strong sense of unfinished business, as she was so close to achieving her goal. This is the Zeigarnik Effect kicking in, causing the golfer's mind to remain fixated on completing the task of finishing the round and achieving her personal best. This lingering tension will only be relieved when she is able to return to the course and finish the final holes. As a result, there is no way she is calling it a day or heading home and instead she'll wait out the weather in the clubhouse for hours. In this analogy, the Zeigarnik Effect illustrates the powerful drive to complete a task, even when external factors interrupt progress.

## The Zeigarnik Effect and Sales: An Unstoppable Duo

Now that we've explored the science behind the Zeigarnik Effect, you might be wondering how it relates to sales performance. Well, consider this: What if you could harness the mental energy generated by the Zeigarnik Effect to motivate your sales team to push through challenges and achieve their targets? By leveraging this powerful psychological phenomenon, you can ignite a fire within your sales force, driving them to pursue their goals with unrelenting passion.

Sales is a competitive field that often requires perseverance and determination to succeed. In this high-pressure environment, sales professionals face numerous challenges, such as handling objections, managing time effectively, and staying motivated despite setbacks. By understanding and applying the Zeigarnik Effect, you can create an environment where your sales team is consistently motivated to achieve their goals and remain engaged in their work.

The Zeigarnik Effect can help sales professionals maintain focus on tasks and objectives, even when faced with obstacles or distractions. For example, imagine a salesperson who has been working diligently to close a high-stakes deal. As they near the finish line, they encounter unexpected complications or objections from the client. Instead of allowing these hurdles to derail their efforts you can utilize that feeling of unfinished business to fuel their determination to overcome these challenges and close the deal.

Furthermore, the Zeigarnik Effect can be instrumental in fostering a growth mindset among sales team members. This mindset, characterized by a belief in the ability to develop and improve through hard work and dedication, can make all the difference in achieving long-term success. By leveraging the Zeigarnik Effect, sales managers can encourage their team members to view setbacks and challenges as opportunities for growth and learning, rather than insurmountable obstacles, so long as they always feel like they are about to complete or accomplish something meaningful.

Finally, the Zeigarnik Effect can be used to enhance [sales training](/gamification/business/sales/training/gamification-in-sales-training) and skill development. When sales professionals are encouraged to set and pursue specific learning goals, the Zeigarnik Effect can be leveraged to help maintain their focus and commitment to mastering new skills and strategies, ultimately enabling them to overcome challenges and excel in their roles.

## Gamification in Sales: Boosting Performance with the Zeigarnik Effect

Gamification is the process of applying game-like elements to non-game contexts, like sales, to boost motivation, engagement, and performance. By incorporating elements such as competition, rewards, and progress tracking, [gamification can transform the sales environment](/what-is-sales-gamification-exploring-the-buzzword-transforming-the-sales-world) into a more engaging and enjoyable experience. But how can the Zeigarnik Effect take your sales gamification strategy to the next level?

By incorporating the Zeigarnik Effect into your [sales gamification strategy](/gamification/business/sales/learning/rev-up-your-revenue-how-do-you-gamify-sales-to-boost-your-business), you can create a powerful combination that drives your sales team to new heights. By setting up clear, unfinished goals and milestones within the gamified environment, you can trigger the Zeigarnik Effect, causing your team to become more invested in the pursuit of their objectives. This combination of gamification and the Zeigarnik Effect can supercharge your sales team's motivation and performance.

Another way the Zeigarnik Effect can unlock a sales team's full potential is by promoting healthy competition and camaraderie among team members. Sales professionals are often driven by the desire to outperform their peers and achieve recognition for their accomplishments. By incorporating the Zeigarnik Effect into sales contests and [leaderboards,](/gamification/business/sales/software/sales-leaderboard-software) sales managers can tap into this competitive spirit, motivating their team members to push themselves to achieve even greater levels of performance.

## Practical Tips: How to Use the Zeigarnik Effect to Your Advantage in Sales

Ready to start harnessing the power of the Zeigarnik Effect in your sales strategy? Here are some actionable tips to help you get started. First, ensure that your sales goals are clear, achievable, and designed to create a sense of "unfinished business." By setting up objectives that activate the Zeigarnik Effect, you can motivate your sales team to push through challenges and pursue their targets with renewed vigor.

_Tiered milestones_

Many successful sales teams have effectively utilized the Zeigarnik Effect to boost their performance. For example, a top-performing sales organization might implement a gamified system that encourages salespeople to achieve a specific number of sales calls or close deals within a set timeframe. This could involve setting daily or weekly targets for each team member, along with tangible rewards for those who meet or exceed their goals.

To make this approach even more effective, sales managers could introduce tiered milestones that encourage continued progress. For instance, achieving 10 successful calls in a day might earn a salesperson a small reward, while reaching 20 calls could unlock a more substantial incentive. This system would create a sense of progression and accomplishment, compelling sales professionals to strive for the next level.

_Time sensitivity_

As the deadline approaches, the Zeigarnik Effect kicks in, motivating the sales team to complete their tasks and secure those final deals. To amplify this effect, managers could introduce countdown timers that create a sense of urgency and remind team members of their unfinished tasks. This visual representation of progress can help keep the Zeigarnik Effect at the forefront of sales professionals' minds, driving them to complete their objectives.

_Progress trackers_

Progress trackers are an excellent tool for leveraging the Zeigarnik Effect to improve sales performance. These trackers provide visual representations of goals and achievements, enabling sales professionals to see their progress in real-time. By illustrating the gap between their current status and the desired outcome, progress trackers can create a sense of unfinished business that fuels motivation and determination to complete tasks and achieve targets.

Here are some ways progress trackers use the Zeigarnik Effect to improve sales performance:

1.  Enhancing motivation: Progress trackers make it clear how much work has been done and how much is left to do, creating a sense of urgency to complete tasks. When sales professionals see the tasks that remain unfinished, the Zeigarnik Effect motivates them to take action and close the gap, pushing them to work harder and more efficiently.
    
2.  Encouraging consistency: Consistently updating and reviewing progress trackers can help maintain the Zeigarnik Effect's impact on motivation. By regularly checking their progress, sales professionals are reminded of their unfinished tasks, which keeps the sense of urgency and commitment to reaching their goals alive.
    
3.  Facilitating goal setting: Progress trackers can help sales professionals set realistic and achievable goals based on their past performance. By breaking down larger targets into smaller, more manageable tasks, progress trackers enable sales professionals to experience the satisfaction of completing tasks and the motivation provided by the Zeigarnik Effect more frequently.
    
4.  Fostering healthy competition: When progress trackers are shared among team members or displayed on a leaderboard, they can inspire healthy competition. Sales professionals can see how their performance compares to their peers, which may drive them to work harder to keep up or surpass their colleagues. The desire to outperform others and complete tasks can amplify the Zeigarnik Effect, leading to increased motivation and engagement.
    
5.  Boosting accountability: Progress trackers can also enhance accountability, as sales professionals can clearly see their progress and areas where they may be falling short. By making it more difficult to ignore or avoid unfinished tasks, the Zeigarnik Effect encourages sales professionals to take responsibility for their performance and strive for continuous improvement.
    

_Sales homework_

Another concrete example could involve leveraging the Zeigarnik Effect during sales training sessions. For instance, sales trainers could assign "homework" in the form of practical exercises or role-play scenarios that participants must complete before the next session. This technique would create a sense of unfinished business, prompting sales professionals to follow through on their learning and apply their newfound skills in real-world situations.

## Final Thoughts

In this article, we've delved into the fascinating world of the Zeigarnik Effect and its potential to transform your sales team's performance. By understanding the psychological underpinnings of this powerful phenomenon, you can create a sales environment that fosters motivation, engagement, and determination to succeed. The combination of the Zeigarnik Effect and gamification can unlock the full potential of your sales team, driving them to achieve greater heights and conquer new challenges.

Take a queue from legendary swimmer Michael Phelps, "You can't put a limit on anything. The more you dream, the farther you get." Embrace the Zeigarnik Effect and inspire your sales team to break through their barriers, pushing themselves to achieve greatness.

* * *

[Outfield](https://www.outfieldapp.com/) is pioneering performance-based CRM with the industry's leading [sales gamification software](https://www.outfieldapp.com/sales_gamification_software_and_app). Learn how our modern approach boosts output up to 3x.

Discover the Zeigarnik Effect's power to boost sales performance with gamification strategies, sports analogies, and behavioral psychology insights.

Adam Steele